Why Boolean? - Boolean Review System

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Why Boolean?

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It works.

We’re often asked how we differ from other customer review solutions or reputation management systems.
The truth is, there are other great software systems out there. However, our priority is EASE for the customer and EASE for the employees. Instead of getting a request that is obviously a bulk email/text, our system creates a customizable invitation to review.

Our cloud-based software is COMPATIBLE with all of the major applications used in trade services for scheduling or managing customer data. That way, the fully-automated program does the hard work for you in asking your customers to share their raving reviews.

And in order to empower a strong workplace culture of positivity for your employees, we have created attractive and functional DASHBOARDS to track your successes in getting new reviews.

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How does it work?

Our system is the simplest, most streamlined solution on the market. In fact, our opinion is, the simpler the better.
We use a synchronization of pre-existing platforms and cloud-based software to blend automation with patient interaction.

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15% of consumers will leave a review without request

15% will never leave a review

70% will leave a review if prompted

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With Boolean, we’re targeting specifically that 70%, and we’ve made it easier than ever.

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The Philosophy – Make it Easy

The Boolean philosophy revolves around the customer experience. If you have a powerhouse team, we want your customer to see their names and faces in the review request and give them personal shoutouts online!

The message is intended to look authentic, not branded, and all of the content can be customized. The automatic message is a simple reminder, and with only two clicks, a customer will never get redirected or misled. They are immediately taken to your review page.

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What platforms does Boolean integrate with?

First of all, Boolean can integrate with any review platform.

That being said, we do prioritize Google, Yelp, and Facebook for one very important reason: those are the most used and trusted platforms for consumers.

One of the reasons these are trusted by consumers is because all reviewers are required to have an account in order to leave a review.

That means no duplicating, no impersonating, no faking, and no deleting.

Because these platforms are the most widely used, the most credible, and the most likely to impact your ranking and visibility, if you are strong on these systems, you will have a strong online presence.

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What about negative reviews?

We get this question more often than any other question. While a lot of companies are selling software that allows you to audit, and/or screen your reviews before they make it online.

We have a different approach, and here’s why:

Screening or Deleting Bad Reviews Immediately Ruins Your Credibility – Any platform that allows you to edit or screen for reviews before you “publish” them is not a trustworthy source, and consumers know that. Think about it, all of the respected review platforms out there: Google, Yelp, Facebook, Amazon, etc. do not let owners edit or delete unfavorable reviews.
The Fear of Getting a Negative Review is Worse than Actually Getting a Negative Review – There is so much angst and worry out there about what a bad review is going to do to your business. Everyone knows that scenarios arise even with the best offices out there. What is more important is how you react as a business to those negative reviews. The reality is when you get a negative review you respond to it professionally, offer to reconcile the situation with them, and move on.
Negative Reviews Are Not Bad – Research shows that consumers find a business more credible when there is a mix of reviews. The most important thing is that you have a high overall rating (i.e. a 4.7 or 4.8 out of 5). An office that has all 4 and 5 star reviews, and no 1, 2, or 3 star reviews looks suspicious to consumers.
Negative Reviews Are The Most Read Reviews – Understand that when a potential customer views your online reviews, they’re looking for the worst case scenario. They want to know what happened, when it happened, and how you, the professional, responded. A bad review could actually end up being a primary opportunity to show your true colors and craft a response that you know will be read by nearly everyone!
Drown Out the Bad with the Good – The best solution to dealing with negative reviews is to continue generating reviews. One negative review is going to have a much bigger impact on your average rating if you only have 10 reviews than if you have 100.

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