ORA ORAL SURGERY
What’s the big deal with 200+ reviews on Google and Yelp?
There are some oral surgery offices that have more than 200 reviews on Google, but rarely do you see an office (In fact, I have not seen an office) that has 200+ reviews on Google AND Yelp. This is no easy accomplishment.
Who are the top rated dentists in the country?
To give an idea of how big of a deal this is. I have personally reached out to over 600 dental offices around the country, and I can count the number of dental offices that have more than 200 reviews on Google on one hand:
- Oral Surgery Tidewater – Virginia Beach, VA – 349 Google & 8 Yelp.
- Riverstone Dental Care – Coeur d’Alene, ID – 325 Google & 6 Yelp
- North River Dental – Ellenton, FL – 236 Google & 4 Yelp
- Discovery Dental Group – Missoula, MT – 214 Google & 2 Yelp
- Kids & Grownups Dental – Irving, TX – 207 Google & 11 Yelp
Reviews Per Month
What so special about Ora Oral Surgery?
The 1st Green Oral Surgeon
Most of their products they build with recyclables, so they focus on building an environmentally-friendly office.
Their Office Looks Like A Spa
They have one of the most impressive office spaces you have ever seen (seriously, look at the photos).
In the words of their office manager “Even the person that answers the phone at the front desk, can answer most questions that the patients have. Our staff doesn’t diagnose, but they are able to explain the procedure that they are about to have.”
They have redefined the phrase "nice office"
I’m sure there are a lot of offices out there, but I have never had an office manager tell me,
“A lot of patients see the website, and they will come just to see if the office is actually as nice as it is on the website.”
A lot of Dental offices that I speak with talk about trying to put their patients at ease, but this office actually feels like a spa. Complete with hand blown glass artwork, glass barn doors, and enormous skylights illuminating the operatory rooms.
But it is more than just pretty colors. Not only does the office look inviting, but they have gone to extensive measures to make sure that their staff is contributing to the welcoming environment. Tricia explains, “we want you to be on board and feeling comfortable when you leave here. If you don’t understand, we will take the time to explain it to you.”
“Patients leave our office a little more educated on what’s going on, and more informed on their case. The environment is more inviting.”
What Is Their Secret? Staff Training.
In the medical world, when it comes to continuing education, there are those that check the box and those that go above and beyond. Dr. Koos is a doctor that would fit the latter. He and his staff seek out continuing education constantly for their own growth and development.
In the words of their office manager, Tricia:
“There are a lot of doctors that are spending money on the wrong things, and they aren’t investing in their staff. But, when you take the time to do things the right way, the investment pays for itself. It becomes a self-sustaining process.”
As a result of the intense focus that they put on training their staff, they have been able to develop a culture of learning that extends over to the patient experience. Tricia went on to say:
Something that is very important is having doctors that invest in the knowledge of their staff. So we do go and take classes. Dr. Koos makes sure our staff is up-to-date on all the different Basic Life Support (BLS) certifications… He goes beyond the standard norm. But, it is all for the benefit of the patient.
Because of this culture of learning that they have developed, the “patients at Ora Oral Surgery get excited about what’s going on, because they are being taught what is actually going on in your mouth,” Tricia said, “and they are able to ask questions without feeling like they are insulting you, or feeling stupid about asking that question.”
“Dr. Koos is not only a dentist, but he is also an MD as well, and that puts a lot of patients at ease, because of the thoroughness in taking care of the whole person. It’s not just about, getting them in, getting the money, and getting them out of here.”
What About Negative Reviews?
Even the best businesses will encounter an unhappy patient every now and then. Ora is no different. Tricia, acknowledges that you, “can’t please and satisfy everybody.” But, after working in the dental industry for more than 20 years, she says that a lot of the time bad reviews come down to one of the following:
- Poor chairside manner
- Bad Dentistry
- Treating patients like a number
- Pushing treatment options unnecessarily
- Not taking time to explain the treatment plan
- Not dealing with aggressive patients in the right manner
An Incredible Experience That Patients Appreciate
It is a combination of all of this that has lead to Ora Oral Surgery’s success. Because they have invested resources into the foundational aspects of their business, they have created a self-sustaining marketing engine that benefits from a lot of referrals. In fact, most of their reviews come from the patients asking them. Tricia says, “because the experience at Ora is like nothing they have ever seen before,
A lot of patients will ask us, “do you have Yelp or Google so I can leave a review.”
To learn more about Ora Oral Surgery and Dental Implant Studio, visit their website at orasurgery.com