Dr. Brett Gilbert is an Endodontist and the owner of King Endodontics in Niles, IL. Last year he launched a show, The Endo Files, to give back to the dental world, and share cases, patient education, and connect with others around the world. He shares his short 60-second videos on his Instagram account, his LinkedIn profile, and his YouTube Channel. Dr. Brett Gilbert has amassed over 12k followers on Instagram, and we had a great conversation discussing social media, his practice, and of course reviews.

In addition to his endodontic practice, he also give continuing education talks for his peers and other dentists. You can learn more about that at his website, drbrettgilbert.com.

Questions asked on this episode:

  1. Why do Endodontists and Periodontists lag behind the rest of the dental world in acquiring reviews from patients?
  2. Tell us about the Endo Files Show. Where did the idea come from?
  3. Why do you think that LinkedIn is getting more views for you than Instagram on your Endo Files Show?
  4. How long have reviews been an area of focus for you?
  5. Why are reviews important for dentists today?
  6. You only have one negative review a 2-star rating from over a year ago? Do you still think about that review? How has your disposition changed overtime? Has it impacted your business at all?
  7. How have reviews impacted your business? At what point (in qty of reviews) did you start noticing an impact from reviews?
  8. If you were placed into a new practice with no reviews, how would you go about setting up a system and training staff?
  9. What has worked and what has not worked for you when it comes to reviews?

First Episode of the Endo Files

As Dr. Brett Gilbert mentioned in the episode he decided to recorded his first episode of The Endo Files while he was reading the book, 5-Second Rule by Mel Robbins. Here is the actual episode that he recorded after setting the book down and going down to his office to start the Endo Files!

Contact Dr. Brett Gilbert

The best way to contact Dr. Gilbert is through his Instagram account, @drbrettgilbert