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2019 Client Update Letter
2019 Client Update Boolean Review System We launched Boolean in Q1 of 2017 at the American Association of Oral & Maxillofacial Surgeons Annual Meeting. Now that we have celebrated our 2-year anniversary, we wanted to take a moment to reflect on the past two...
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04 Dr. Brett Gilbert – Endodontist & “Endo Files” Show Creator
Dr. Brett Gilbert is an Endodontist and the owner of King Endodontics in Niles, IL. Last year he launched a show, The Endo Files, to give back to the dental world, and share cases, patient education, and connect with others around the world. He shares his short...
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Off Topic 01 Gary Kadi – CEO of Next Level Practice
Gary Kadi is the CEO & Founder of Next Level Practice Top 3 book recommendations? Million Dollar Dentistry by Gary Kadi Healthy Deserve Level by Gay Hendricks E-Myth by Michael Gerber Movie Recommendation Forrest Gump (1994) directed by Robert Zemeckis How can...
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How This Dental Office Reached over 250 Google Reviews
North River Dental Online Reviews Online reviews are starting to have a greater impact on all business including dentists. In my quest to uncover the secrets of the highest reviewed dental offices in the country, I continue to come across very impressive and well-run...
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Meet The Only Oral Surgeon In The Country that has 200+ Reviews on Google and Yelp!
ORA ORAL SURGERY What's the big deal with 200+ reviews on Google and Yelp? There are some oral surgery offices that have more than 200 reviews on Google, but rarely do you see an office (In fact, I have not seen an office) that has 200+ reviews on Google AND Yelp....
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Think Your Referral-Based Practice Is Not Affected By Google Reviews? You’re Wrong.
In the past five weeks, I have made 667 calls to Oral Surgery offices. I have spoken to about 287 different offices. On average I make about 30 calls per day during the week. Here is a report of my phone calls and emails over the past five weeks: I have become pretty...
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The Oral Surgeon’s Abridged Guide To Social Media Posting
Social media is dense and ever-changing. Each platform has elements that cross over or compete with other platforms, and each one is trying to increase their reach through myriad (and often cannibalistic) means. Instagram/Facebook followed Snapchat's lead with video...
read moreFYI: Youtube Is Your Gateway To Auto Generated Captions
If you’re like most social media managers, you’ve probably run into issues with adding captions for social media video. Instagram and Facebook both allow for videos and photos to be used interchangeably, and it’s not uncommon to have videos on your feed just as often...
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Dental PSA: Stop Wasting Your Time on Social Media
I have had several conversations lately with oral and maxillofacial surgeons, dentists, and office managers about the topic of social media usage to promote the practice. What has continually come up is the fear of HIPAA violations.Initially, I looked at this fear as...
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5 Step Checklist: HIPAA Compliant Social Media Posting
Everything you need to know about HIPAA Compliance when posting on social media as a healthcare practice If you read the article on how social media can be a waste of time, you know why it is important to post pictures and content of your staff, patients, and your...
read moreStages Of An Effective Email Campaign for Dental Offices
For the vast majority of dental offices, email marketing is relatively unexplored territory. And for good reason—after all, how much interaction with your patient’s daily lives is expected, or tolerated? More importantly, how can a dental office produce ongoing,...
read moreYour Primary Image
Your Primary Image Doug Taylor, Marketing Director Often times, oral surgeons come to us thinking they just need a logo. Or just a website. Or just some new photos for their social media. Of course, all these things are important. Forming a solid, professional brand...
read moreRelationships and Transparency
What Every Oral Surgery Practice Needs In Order To Be Effective. Patrick Fischer, Creative Director If no one is talking about your practice, there might be something you could change. Often times extremely talented and intelligent providers are confused why they...
read moreOngoing and Permanent Marketing
The difference between ongoing and permanent marketing elements. Patrick Fischer, Creative Director When I was young, both my dad and younger brother visited the chiropractor. The chiropractor treated them in the office, and then sent them on their way...
read moreWhy Do Dental Professionals Need A Brand?
by Patrick Fischer, Creative Director For the first time, I heard someone say that the word “Brand” gave them a negative feeling. There was a meeting held at the church/school we’re borrowing space from, and Chris mentioned that in the meeting one of the...
read moreIn Defense of Creativity
By Grace Lindsey I am a stubborn creative and a bleak trope. Just weeks prior to my college graduation this past May, I sat in my university’s career counseling office, blanching at the news just shared with me. Both my assigned advisor and the...
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