What’s the story here?
Boolean is defined as “a binary variable, having two possible values called ‘true’ and ‘false.’
The name is derived from George Boole who had specialized in algebraic logic.
Basically, Boolean describes an “either”, “or,” option. This is the same simplification we wanted for with our review solution. Redirection can disrupt a patient, making them feel like leaving your review is tedious. So does having too many clicks.
Either you’re leaving a review or not, these are the only two options.
Thousands of reviews later, we can see a direct correlation to number of reviews and positive patient opinion.
15% of consumers will leave a review without request
15% will never leave a review
70% will leave a review if prompted
With Boolean, we’re targeting specifically that 70%, and we’ve made it easier than ever.