About Us

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About Us

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What’s the story here?

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Bool·e·an

ˈbo͞olēən/

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Boolean is defined as “a binary variable, having two possible values called ‘true’ and ‘false.’

The name is derived from George Boole who had specialized in algebraic logic.

Basically, Boolean describes an “either”, “or,” option. This is the same simplification we wanted for with our review solution. Redirection can disrupt a patient, making them feel like leaving your review is tedious. So does having too many clicks.

Either you’re leaving a review or not, these are the only two options.

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Boolean was conceived from working with service industry businesses just like you.

Historically speaking, maintaining your customer base meant relying on recommendations by word-of-mouth. But with the use of Yelp and Google Reviews, people are able to easily find which businesses (or practices) are providing the best care across the board.

We call it “crowd sourcing your referral.”

The undeniable fact is, customers are sharing opinions and researching everything online. Even if a customer is referred, they will likely check online first. Though this may seem frustrating to some business owners, consider how empowering it is for customers. Now they can make decisions based not only on a friend’s recommendation, they can also see what other customers think. And the more opinions the better.

Thousands of reviews later, we can see a direct correlation to number of reviews and positive customer opinion.

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15% of consumers will leave a review without request

15% will never leave a review

70% will leave a review if prompted

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With Boolean, we’re targeting specifically that 70%, and we’ve made it easier than ever.

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